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High Profile Employees Up the Social Engagement Ante
High profile celebrity endorsers are nothing new- we all recognize the Snapple Lady and Jared from Subway. With the advent of social media, celebrity reach can push products even further in the minds...
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Do Us a Flavour and Win $50,000
What do you get when you cross Canadians with potato chips and add money? Lay’s is banking on it creating the next great chip flavour. The Lay’s® Canada Do Us A Flavour™ Contest premise is that...
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Measure Twice, Cut Once
The saying measure twice, cut once applies not only to construction, but to the world of social media too. In other words, do your measurements and analysis and you will have success. According to Jeff...
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The Future of Health Care & Social Media
Most of us have adopted Facebook or Twitter into our lives, but what other facets of social media will blossom in the future? Many experts and bloggers are pointing to major advances in social health...
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